10 April 2014 Lengthy, keyword-rich URLs might work well to drive organic search traffic to your subscription site and associated blog, but they're absolutely terrible for email and social media platforms like Twitter. So, for those purposes, most publishers use link shorteners. In this How-To, we explore three advantages to using link shorteners, six potential problems, offer best practice recommendations, including a 5-minute fix, and review four popular vendors.

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3 Advan...