VISA: Enhanced Billing Descriptors Now Optional

VISA’s Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still

VISA's Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still in effect....

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Filed in Auto-renew Subscription, Best Practice and How To, Business Operations, Payment Processing, Paywall, Pricing, Regulation and Compliance, Subscriber Only

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com