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VISA: Enhanced Billing Descriptors Now Optional

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VISA enacted new regulations last year pertaining to automatically renewing charges that commenced with free trials or introductory or discounted offers which convert to regular pricing. One of those requirements included the requirement for Enhanced Billing Descriptors – a requirement that was delayed due to COVID-19 interruptions until April 2021. Our coverage of the VISA Regulations with a refresher of the full regulation, including the enhanced Billing descriptor. In order to comply with VIS...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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