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Judicial Gavel and Scales of Justice and Law for FTC Ruling on Subscription and Recurring Revenue Companies

Legal Insider: Proposed Settlement for Class Action Lawsuit Against Sirius XM for its Lifetime Subscriptions

The definition of “lifetime” must be clearly and conspicuously posted, so subscribers understand what they’re buying before making a purchase.

Offering lifetime subscription terms carries some true risks. What does “lifetime” mean? Since a subscription provides access to a product, and sometimes, free updates or other benefits as the product or technology evolves, an understanding of the actual length of a term is a material term of a contract between a merchant and consumer. Limiting the definition of “lifetime” in your contract with consumers or disclaimers might not be sufficient. In a false advertising claim, it is not always what ...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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