Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com

Lisa B. Dubrow, Esq.
Q&A on Mastercard's New Merchant Requirements

Vermont Updates Automatic Renewal Online Cancellation Provisions

Lisa B. Dubrow, Esq. explains new updates to Vermont’s Automatic Renewal Online Cancellation Provisions which goes into effect on July 1, 2020.

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Q&A on Mastercard's New Merchant Requirements

New Pending Bill In CA Addressing Automatically Renewing Offers

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VISA logos on blue background on subscription and recurring payments guidelines

VISA Delays Enhanced Descriptor Requirement Until April 2021

VISA has announced an Emergency COVID-related Operational Business update and this announcement delays VISA’s enhanced descriptor requirement until April 2021 with proactive compliance enforcement put on hold for the time being. All other aspects of the policy including clear T&Cs upon enrollment, reminder notification, and online cancellation remain in effect as of April 18, 2020. Lisa B. Dubrow, Esq. explains.

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2-Star of 5-Star review of a subscription completed via a close up of a hand holding a phone

Third Party Reviews: Be Truthful or Else

The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC has filed yet another enforcement action reminding sellers that ratings which are the product of buying and selling between the “independent” review site and companies willing to pay for better play, or from employees acting on instructions to stuff the ballot box with five-star ratings are not objective and violate…

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VISA logos on blue background on subscription and recurring payments guidelines

[UPDATE] New VISA Rules for Free Introductory Promotional Terms or Free Trials

VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers that convert to paid programs. Lisa B. Dubrow, Esq. explains these changes that go into effect on April 18, 2020.

[UPDATE] New VISA Rules for Free Introductory Promotional Terms or Free Trials Read More »

VISA logos on blue background on subscription and recurring payments guidelines

New VISA Rules for Free Introductory Promotional Terms or Free Trials

On October 19, 2019 VISA published an updated version of its Product and Service Rules that will impact the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory offers that convert to paid programs for both digital and physical goods and services. These changes go into effect on April 18, 2020. Here are the changes recurring merchants. need to understand.

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Yogi Influencers Caught In A Bind

In a cautionary lesson for subscription businesses leveraging influencers, an advertising campaign on Instagram came to the attention of the Better Business Bureau (BBB) who found that Alo Yoga failed to disclose the material connection between the company and its influencers in violation of the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

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