Pricing
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The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.
OpenAI’s $8/month Go tier expands globally as it prepares U.S. ad tests in ChatGPT.
The change requires a paid Plex Pass subscription to stream personal media remotely on Roku, with additional platforms to follow in early 2026.
Essential jumps to $8.99 and Premium rises to $13.99 as the streamer leans into profitability, restructuring, and a more focused content strategy.
Turn pricing discussions from risky revenue grabs into strategic retention levers. A retention-first pricing framework using tiering, bundling and value sequencing.
The low-cost subscription option reflects regulatory pressure on data consent and could serve as a test case for broader adoption across global markets.
YouTube’s move marks a historic shift in sports subscriptions. Yet higher costs for existing customers highlight the risk of innovation that undermines loyalty.
With Fubo debuting a $55.99 package, rivals Disney, Fox, and others are racing to reshape live sports streaming with lower-cost, sports-centric offerings.
VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.
Apple increases ad-free streaming service by 30%, from $9.99 to $12.99 per month effective Aug. 21. Existing subscribers will see higher rate on next bill
