Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.
In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.
Typically, different parts of a subscription organization have varying understandings of what marketing automation is and can do. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in. We will explore:
- What is Marketing Automation?
- What it the Total Cost of Ownership for Typical Marketing Automation Platforms?
- What Do Companies Typically Get Right? Where Do They Go Wrong?
- How Does Marketing Automation Impact Different Parts of Your Organization?
- How To Self-Assess Your Organizations’ Use of Marketing Automation and Effectiveness.
- What Are The Right Questions To Ask Potential Marketing Automation Vendors?
- How Do You Maximize Your Marketing Automation Investment?