Kevin Novak, Author at Subscription Insider

What Is Behavioral Data? (And How Can it Really Help You?)

Leave a Comment / News, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Kevin Novak

If you care about driving business to your subscription or membership business,dont continue to act and make decisions on transactional and survey-based (biased) information when it can only tell part of the story. Behavioral data can give you action-oriented insights and intelligence based on real and actionable data to know how members, customers, and subscribers interact, move and engage with your business. Kevin Novak, Subscription Insider’s Guide to Leveraging Technology walks through the basics of understanding and leveraging behavioral data.

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Understand how to identify and leverage personality types and behaviors Audience Engagement Tactics

Leave a Comment / Best Practice and How To, Business Strategy, Product Development, Subscriber Acquisition, Subscriber Only / Kevin Novak

Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands. They seek out products and services that speak to them and meet their specialty needs. They want to engage and have relationships with brands and companies and create affinity in communities with others like them.Kevin Novak explores changes in customer needs and wants, and given this, the tactics you need to further engage and grow your target audience.

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Audience Engagement: 5 Steps To Greater Understanding And Measurement

Leave a Comment / Business Operations, Business Strategy, News, Subscriber Acquisition, Technology / Kevin Novak

The fragmentation of expert credibility due to the ease of content publishing has led to an environment where the perception of authority and credibility has been turned upside down.

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The Mobile and App Debate: Where Do You Apply Your Strategic Energy?

Leave a Comment / News, Product Development, Subscriber Acquisition, Technology / Kevin Novak

Does it seem like everyone is telling you to create an app? Think before you make the leap, warns Kevin Novak.

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Privacy is Situational

Leave a Comment / Data and IoT, News, Subscriber Acquisition, Technology / Kevin Novak

In the digital age, what does privacy mean? Kevin Novak explores some of the new meaning of privacy as it pertains to our personal data, purchasing behavior, and digital history.

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Data Strategy: Your Strategic Weapon

Leave a Comment / Best Practice and How To, Business Strategy, Subscriber Only, Technology / Kevin Novak

A data strategy and plan is reflective of an organization’s strategic goals, focus and products. This strategy sets goals for collection and denotes what possible questions can be asked of the data.

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Data Analytics, and Your CRM, AMS or SMS Systems

Leave a Comment / Best Practice and How To, Business Strategy, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology / Kevin Novak

Kevin Novak discusses the data contained in your CRM, AMS, SMS, and the often unrealized benefits it can provide your business.

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The Cycles of Human Behavior and Experience

Leave a Comment / Best Practice and How To, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Kevin Novak

Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.

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Mapping The Multi-Channel Customer And Member Journey

Leave a Comment / Best Practice and How To, Revenue and Sales, Subscriber Only, Technology / Kevin Novak

INSIDER Guide Kevin Novak explores how we are in the “Age of the Customer” and the many ways in which customers engage with your company throughout their journey from prospect to sale.

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Demystifying Data & Analytics for Editors and Publishers

Leave a Comment / Best Practice and How To, Subscriber Only, Technology / Kevin Novak

Third in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics, this time focusing on headlines and words.

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Insight to drive subscription growth

Kevin Novak