The Content Machine, Data and Technology

Simply applying "digital" to the surface of your product or business model is not enough.

A recent report byMIT Sloan Management Reviewand Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous.Thereare afew ways, (if done properly and with a realistic strategy)that canhelp to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.
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