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5 Dilemmas Facing Ad-Driven Publishers

Real-time data is changing advertiser campaign reporting and delivery expectations.

Source: Pixabay

Many publishers with advertising lines-of-revenue are scratching their heads and wondering what is happening to their print and digital advertising revenue. Most are internalizing the news (and hype!) that Facebook is stealing away their advertisers and therefore revenue. It is perhaps an easy excuse to explain away the revenue dips and the challenges. Facebook is, of course, having an impact but it isn't the major factor impacting your advertising revenue. What Facebook has do...

 

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Kevin Novak

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