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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Top Tactics for Selling Subscription Data Products

Auto-renew Subscription, Business Services, Data and IoT, Free Subscription, Invoiced Subscription, News, On-Demand Webinars, Product Development, Revenue and Sales, Subscriber Only /

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

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Email Marketing for Subscriptions: Benchmarks and Best Practices

Business Services, Consumer Services, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication’s best friend and how to optimize campaigns and lists for maximum effect.

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4 Web Analytics Tools to Drive Growth for Your Subscription Business

Best Practice and How To, Product Development, Subscriber Acquisition, Subscriber Only, Technology /

Over the past few years there has been an explosion in not only the number of analytical tools, but the power of each of them. Tools that used to be unique now compete against newer tools and services. Tools that used to be able to command a premium price no longer can due to the many free options available. Here are a few of the web site analysis tools you should consider for your business.

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Authority Media Network Acquires Subscription Site Insider

News /

We are pleased to announce that Subscription Content and our sister publication, Subscription Site Insider have been acquired. Here is the full text of today’s announcement: Authority Media Network, LLC Acquires Subscription Site Insider from InfoCommerce Group, Inc. Information Industry Veteran, Kathy Greenler Sexton, Named CEO & Publisher Boston, MA –October 1, 2014:   Authority Media Network, LLC, a newly formed media company focused on building a network of trusted business-to-business information and training resources, announced today that it…

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