Source: Bigstock
Crazy but true, although new subscribers are more likely to open your emails and respond to additional offers - such as upsells and cross-sells - than older accounts are, they're far less likely to renew. In fact, this is such a basic data point for every single subscription product regardless of whether they are B2B or B2C, that experienced subscription marketers refer to new customers' first renew period as a "conversion" and only successive renewals are considered "renewals...
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