Renewal Psychographics: Why New Subscription Customers Renew Differently

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Source: Bigstock

Crazy but true, although new subscribers are more likely to open your emails and respond to additional offers - such as upsells and cross-sells - than older accounts are, they're far less likely to renew. In fact, this is such a basic data point for every single subscription product regardless of whether they are B2B or B2C, that experienced subscription marketers refer to new customers' first renew period as a "conversion" and only successive renewals are considered "renewals...

 


HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!


Already a Subscription Insider PRO Member? 
Please Log-In Here!

Up Next

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.