Getting Your Subscribers to Update Payment Information: Three Approaches

Learn from real alerts that Quickbooks, Infusionsoft and Google send, plus a bonus example from Subscription Insider

Are you receiving more alerts notifying you of expiring cards? We have and frankly, its no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insiders own notice!...

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Filed in Auto-renew Subscription, News, Payment Processing, Sample Library, Subscriber Only, Subscriber Retention

Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.

Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.

Kathy is also the Managing Partner for Authority Media Network, LLC, the owner of Subscription Insider. She often speaks at industry conferences and co-hosts on the Radio Entrepreneur Network reporting on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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