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Spring 2025 Legislative Update: Statehouses Surge Ahead on Auto-Renewal Laws as FTC Rule Lingers

Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet

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The B2C-to-B2B Growth Playbook: How to Structure a B2B Subscription Offering for Long-Term Success

B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses typically fall short.

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Navigating Changing Subscription Laws: What You Need to Know

Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.

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The B2C-to-B2B Growth Playbook: Why B2B is the Next Growth Lever for Consumer Subscription Brands

How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base

The B2C-to-B2B Growth Playbook: Why B2B is the Next Growth Lever for Consumer Subscription Brands Read More »

Does It Matter Where Your Customers Cancel? What Subscription Companies Need to Know

Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.

Does It Matter Where Your Customers Cancel? What Subscription Companies Need to Know Read More »

2025 Readiness: Expert Strategies to Thrive in the Subscription Economy

How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.

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Not Everything Needs a Subscription: When to Use—and Avoid—Subscription Models

As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.

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