Click-to-cancel is entering a new phase. The question for subscription operators is no longer only whether a customer can cancel through the merchant’s website or app. It is whether the business understands every place a subscriber can now express cancellation intent. That shift is being driven from several directions at once. The FTC reopened negative option rulemaking in March 2026, asking whether the agency should update the current Negative Option Rule and whether it should consider provisio...
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