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Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started,
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand
As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
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Axel Springer today announced a landmark deal with OpenAI for the use of Axel Springer’s content across OpenAI platforms.
While necessary to mitigate rising business costs, increased pricing may accelerate the migration of customers to streaming alternatives.
Dive into “Decoding Cohorts” to learn how to turn you and your subscription business into an analytics powerhouse. Turn your data into actionable insights fro
In Five on Friday this week, we dive into key issues shaping subscription software, retail, autos, fashion, and cable.
Amazon has unveiled a pilot for a subscription service tailored for Prime members, introducing a monthly payment model for unlimited grocery deliveries from Amazon Fresh
In a rapidly evolving entertainment landscape, major players like Apple and Paramount are deliberating on a potential collaboration focused on streamlining costs, minimizing churn, and
Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy,
Getty Images unveiled a remarkable transformation driven by a robust surge in subscription-based services. Notably, the company’s annual subscription revenue surged to an impressive 55.9%
Your customers are increasingly choosing to manage and unsubscribe from their subscriptions “off-platform”. Get insights into this growing trend and learn strategies to manage it
Bumble Inc. reported a Q3 results with an 18% year-over-year increase in total revenue, app subscription revenue soaring by 23%, and new subscriptions targeting Gen
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