DirecTV Halts New Satellite Subscriptions in Key Markets to Drive Streaming Adoption

Business Model, Business Operations, Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News /

DirecTV has stopped offering new satellite subscriptions to customers in select U.S. markets as part of a limited-time trial aimed at promoting its internet-based streaming service. The company confirmed that the move is intended to increase awareness and adoption of its satellite-free offering, which it says has become the preferred solution for new customers. “This […]

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