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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Chewy Q2 2025: Autoship Locks In 83% of Sales as Membership Push Gains Traction

Business Strategy, Direct-to-Consumer, Industry Announcements, Memberships, News, Revenue and Sales, Subscription Boxes /

Recurring orders surged nearly 15% year-over-year, underscoring Chewy’s reliance on subscription revenue while signaling the company’s shift toward a broader membership model.

Chewy Q2 2025: Autoship Locks In 83% of Sales as Membership Push Gains Traction Read More »

Michigan Lawmakers Push ‘Click-to-Cancel’ Bill, Raising Stakes for Subscription Compliance

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Payment Processing, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Proposed legislation would align the state with federal efforts to make cancellation as simple as sign-up — underscoring growing legal risks for subscription businesses.

Michigan Lawmakers Push ‘Click-to-Cancel’ Bill, Raising Stakes for Subscription Compliance Read More »

Walmart retailer delivery application on smartphone holding by hand with blurry background.

Flexibility vs. Exclusivity: Walmart and Costco Show Diverging Membership Strategies

Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Memberships, News, Product Development, Subscriber Retention /

Walmart adds flexibility and perceived value with Paramount+ or Peacock access, while Costco leans on exclusivity and enforcement to drive tier upgrades.

Flexibility vs. Exclusivity: Walmart and Costco Show Diverging Membership Strategies Read More »

Adobe Raises FY25 Guidance as Digital Media ARR Tops $18.5 Billion

Business Media and Publishing, Business Services, Business Strategy, Data and IoT, Industry Announcements, News, Revenue and Sales, SaaS and Cloud Services, Subscription Apps /

AI-driven features fuel double-digit recurring revenue growth, reinforcing Adobe’s role as a marquee subscription business and a benchmark for SaaS peers.

Adobe Raises FY25 Guidance as Digital Media ARR Tops $18.5 Billion Read More »

How to Navigate the New Era of Subscriptions

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Newsletters, Payment Processing, Regulation and Compliance, Revenue and Sales, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Why Scaling Success Requires More Than Growth Alone. Learn proven frameworks and playbooks to scale profitably.

How to Navigate the New Era of Subscriptions Read More »

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YouTube Breaks with Tradition: NFL Sunday Ticket Goes Monthly, but Returning Subscribers Cry Foul

Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Pricing, Product Development /

YouTube’s move marks a historic shift in sports subscriptions. Yet higher costs for existing customers highlight the risk of innovation that undermines loyalty.

YouTube Breaks with Tradition: NFL Sunday Ticket Goes Monthly, but Returning Subscribers Cry Foul Read More »

FTC Files First Enforcement Under INFORM Act, Targets Temu for Transparency Failures

Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Regulation and Compliance, Subscription Apps, Subscription Boxes, Subscription Gaming /

Penalty underscores the FTC’s renewed enforcement posture, offering subscription executives a preview of how transparency and accessibility rules like Click-to-Cancel may be applied.

FTC Files First Enforcement Under INFORM Act, Targets Temu for Transparency Failures Read More »

Adobe Faces New Class Action Over Hidden Subscription Fees and Cancellation Barriers

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

Wohlfiel v. Adobe alleges deceptive enrollment and “heroin-like” reliance on Early Termination Fees, building on the FTC’s ongoing enforcement case.

Adobe Faces New Class Action Over Hidden Subscription Fees and Cancellation Barriers Read More »