Insight to drive subscription growth

Join

Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Streaming Growth Cools, Sports Stumbles, and Resubscribers Rise: Key Insights from Antenna’s 2025 State of Subscriptions

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Research, Research and Benchmarks /

Antenna’s latest report shows slowing growth, shifting demographics, and a surge in former subscribers reshaping the SVOD landscape.

Streaming Growth Cools, Sports Stumbles, and Resubscribers Rise: Key Insights from Antenna’s 2025 State of Subscriptions Read More »

Massachusetts “Junk Fee” Crackdown: Subscriptions, Trials, and Pricing Rules Effective Sept. 2

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Product Development, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Massachusetts’ new Attorney General regulations ban hidden fees and impose strict rules on subscription trials and auto-renewals, with major implications for consumer-facing businesses.

Massachusetts “Junk Fee” Crackdown: Subscriptions, Trials, and Pricing Rules Effective Sept. 2 Read More »

How to Comply with Massachusetts’ New Subscription and Trial Offer Rules

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Payment Processing, Product Development, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Effective September 2, 2025, Massachusetts’ “Unfair and Deceptive Fees” regulation (940 CMR 38.00) bans hidden charges and sets strict standards for subscription trials, auto-renewals, and cancellation flows.

How to Comply with Massachusetts’ New Subscription and Trial Offer Rules Read More »

A group of young adults sitting on a couch cheering on their soccer team.

Fubo Sports Launch Marks Inflection Point in Battle for Skinny Sports Bundles

Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Pricing, Product Development, Subscription Business Marketing /

With Fubo debuting a $55.99 package, rivals Disney, Fox, and others are racing to reshape live sports streaming with lower-cost, sports-centric offerings.

Fubo Sports Launch Marks Inflection Point in Battle for Skinny Sports Bundles Read More »

Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos

Business Model, Business Strategy, Consumer Services, Direct-to-Consumer, Industry Announcements, Memberships, News, Pricing, Product Development, Subscription Business Marketing /

VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.

Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos Read More »

Perplexity Unveils $42.5M Revenue-Sharing Model as Comet Browser Takes Aim at Google

Assocations, Business Media and Publishing, Business Strategy, Clubs, Consumer Media and Publishing, Data and IoT, Direct-to-Consumer, Industry Announcements, Magazines, Memberships, News, Newsletters, Subscriber Acquisition, Subscriber Retention, Subscription Business Marketing /

The AI startup, founded in 2022, introduces Comet Plus to pay publishers directly, signaling a challenge to Google’s search dominance and reshaping content monetization models.

Perplexity Unveils $42.5M Revenue-Sharing Model as Comet Browser Takes Aim at Google Read More »

Chargebacks, Fraud & False Declines: What Subscription Leaders Must Do Now

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, On-Demand Webinars, Payment Processing, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Fraud expert and Fraud Deflect CEO Scott Adams explains how Visa’s VAMP, Mastercard’s First Party Trust, and Amex’s CID changes are reshaping chargeback risk.

Chargebacks, Fraud & False Declines: What Subscription Leaders Must Do Now Read More »