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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Roku streaming platform displayed on a smart TV in a modern, minimalist living room

Roku’s Platform Growth, CTV Deal, and Content Playbook Offer Strategic Lessons for Subscription Executives

Business Strategy, Direct-to-Consumer, Entertainment and Streaming, FInance, Industry Announcements, News, Revenue and Sales /

Roku’s Q2 earnings, partnership with Amazon Ads, and FAST channel expansion highlight how media platforms are evolving beyond subscriptions to drive growth through hybrid monetization

Roku’s Platform Growth, CTV Deal, and Content Playbook Offer Strategic Lessons for Subscription Executives Read More »

Subscriber Data, Tracking Tech, and Consent: Lessons from the FuboTV Privacy Settlement

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

This $3.4 million settlement offers four key warnings for subscription businesses, especially those in media and streaming.

Subscriber Data, Tracking Tech, and Consent: Lessons from the FuboTV Privacy Settlement Read More »

Wooden judge gavel and stack of legal book on table. Laws, legal system and court concept.

FuboTV Agrees to $3.4 Million Privacy Settlement over Subscriber Data Sharing

Business Operations, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, News, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

Video subscription service accused of violating federal and California privacy laws by sharing subscriber viewing data without proper consent

FuboTV Agrees to $3.4 Million Privacy Settlement over Subscriber Data Sharing Read More »

Finance Teams in Subscription Businesses Are Falling Behind Monetization Demands

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Research and Benchmarks, Revenue and Sales, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

New research from Zuora reveals that manual workflows, fragmented ownership, and outdated systems are preventing recurring revenue businesses from scaling, forecasting, and innovating

Finance Teams in Subscription Businesses Are Falling Behind Monetization Demands Read More »

What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps

Business Strategy, News, Pricing, Research, Research and Benchmarks, Subscriber Acquisition, Subscriber Retention, Subscription Apps, Subscription Business Marketing /

Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.

What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps Read More »

Click-to-Cancel Rule Vacated by Eighth Circuit on Procedural Grounds

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Payment Processing, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

FTC Failed to Follow Statutory Process, Leaving National Subscription Requirements in Limbo

Click-to-Cancel Rule Vacated by Eighth Circuit on Procedural Grounds Read More »

Compliance Watch: California’s AB 2863 Goes Live Today — New Rules for Subscription Cancellations and Renewal Notices

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Businesses must now offer cancellation methods matching sign-up flows and provide annual renewal reminders for subscriptions started or extended on or after July 1, 2025.

Compliance Watch: California’s AB 2863 Goes Live Today — New Rules for Subscription Cancellations and Renewal Notices Read More »

How to Design Onboarding That Builds Subscribers for Life

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain subscribers.

How to Design Onboarding That Builds Subscribers for Life Read More »