September 2, 2025 marks the enforcement of Massachusetts’ Unfair and Deceptive Fees regulation (940 CMR 38.00). While the rules apply broadly to consumer-facing products and services, they are particularly consequential for subscription businesses. The new law requires upfront “all-in” pricing, written trial disclosures, clear auto-renewal terms, and simple cancellation mechanisms. Because violations are deemed unfair or deceptive acts under Chapter 93A (the Massachusetts Consumer Protection Act...
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