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Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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ESPN, Fox, and Warner Bros. Discovery to Launch Groundbreaking Sports Streaming Subscription Service This Fall

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

ESPN, Fox, and Warner Bros. Discovery have announced a sports streaming subscription combining over 15 major sports networks to provide unprecedented live sports content access.

ESPN, Fox, and Warner Bros. Discovery to Launch Groundbreaking Sports Streaming Subscription Service This Fall Read More »

Red 5 Bingo number on top of a pile of gray numbers

Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Research, Research and Benchmarks, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

This week in Five on Friday, we explore transformative shifts in digital publishing, marketing strategies, and the streaming industry, shaping the future of content consumption and creation.

Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024 Read More »

Smartphone with the Google technology company logo on the screen in a clenched hand on the background of Google logos

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty

Auto-renew Subscription, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Industry Announcements, News /

Alphabet Inc., the parent company of Google and YouTube, has delivered a much-needed shift in its revenue generation model in its earnings announcement.

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty Read More »

How to Harness SMS for Lasting Subscriber Retention

Auto-renew Subscription, Best Practice and How To, Invoiced Subscription, On-Demand Webinars, Product Development, Start Here, Subscriber Only, Subscriber Retention, Technology /

Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow subscriber engagement and retention. 

How to Harness SMS for Lasting Subscriber Retention Read More »

Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing Read More »

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses

Direct-to-Consumer, Industry Announcements, News, SaaS and Cloud Services, Subscription Apps /

Microsoft unveils Copilot Pro: a subscription-based AI service enhancing productivity and creativity for individuals and businesses. Learn about its advanced features, integration with Microsoft 365, and impact on the AI industry.

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses Read More »

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Master Negative Option billing with our expert guide. Discover the history, regulations, and FTC updates critical for subscription businesses to ensure compliance.

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses Read More »

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