If you publish content, no one needs to tell you how the world is dramatically changing with mobile, social and other emerging dynamics. These factors are constantly changing how people find your content. Even for digital-first media companies, publishers have used a traditional print media mindset and have not realized the full potential of their digitized content - especially when it comes to organic search. Kevin Novak, Subscription Insider's Guide to Leveraging Technology and CEO of 2040 Dig...
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