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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Spotify CFO Paul Vogel Departs Amid Company’s Restructuring and Layoffs

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

In a surprising turn of events, Spotify’s Chief Financial Officer, Paul Vogel, is set to leave the company by the end of March 2024, following a wave of extensive layoffs. This move comes amid significant shifts within the company as it grapples with the challenges of aligning its spending with market expectations and exploring new growth avenues.

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Concept of grouping people into cohorts

Decoding Cohorts: The Power and Potential of Cohort Analysis for Growth and Success

Assocations, Best Practice and How To, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Payment Processing, Pricing, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Dive into “Decoding Cohorts” to learn how to turn you and your subscription business into an analytics powerhouse. Turn your data into actionable insights fro growth.

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Streaming wars heat up

Apple TV+ and Paramount+ Consider Bundling Services in a Bid for Streamlined Entertainment

Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News /

In a rapidly evolving entertainment landscape, major players like Apple and Paramount are deliberating on a potential collaboration focused on streamlining costs, minimizing churn, and signaling a new trend in the streaming industry.

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FTC to Host Virtual Live-Stream Hearing on Proposed “Click to Cancel” Rulemaking

News, Regulation and Compliance /

The Federal Trade Commission (FTC) announced a virtual hearing set for January 16, 2024, aimed at addressing concerns surrounding its proposed “Click to Cancel” provision, announced by the FTC on March 23, 2023. The initiative is part of an overarching review of amendments to the Negative Option Rule, 

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