Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
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Five on Friday: Local News, AI News, Paywalls, More

We spotlight the introduction of the Local News Funding Act, Google’s update for validating paywalled content, evaluating OpenAI’s ChatGPT venture into web browsing for news, aligning product teams, and more.

Five on Friday: Local News, AI News, Paywalls, More Read More »

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Apple Shifts Subscription Landscape: Price Hikes Up to 42.92% for Key Services

Apple is ramping up the costs of its offerings, specifically its AppleTV+ streaming, Arcade gaming plans, Apple News, and its all-inclusive Apple One package, encompassing subscriptions from streaming to music and beyond.

Apple Shifts Subscription Landscape: Price Hikes Up to 42.92% for Key Services Read More »

GoPro Subscription Hits Milestone, Surpasses 2.5 Million Subscribers

GoPro announced a milestone of 2.5 million subscribers. Subscriptions are now the fastest-growing, highest-margin, and most profitable product GoPro offers. GoPro adaption to changing market conditions sets it on a course to solidifying its position in the market.

GoPro Subscription Hits Milestone, Surpasses 2.5 Million Subscribers Read More »

Unlocking Subscription Success: 4 Essential Product Validation Strategies

Validate your subscription business idea and product: Learn how to refine your offering based on real data and customer feedback.

Unlocking Subscription Success: 4 Essential Product Validation Strategies Read More »

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Walmart Debuts New Subscription Service for Individual Items, Taking Aim at Amazon

This week, Walmart debuted a new subscription service, and almost no one noticed. As first reported by Supermarket News, Walmart’s latest offering allows customers to subscribe to individual items, setting up regular deliveries for groceries, paper products, pet supplies, and more. If this sounds familiar, it’s because the service directly targets Amazon’s long-established Subscribe &

Walmart Debuts New Subscription Service for Individual Items, Taking Aim at Amazon Read More »

Amp Up Trial Offers: Best Practice Basics for Subscription Trial Offers

Discover how to effectively utilize trial offers and transform them into loyal subscribers. Learn from our decision-tree to help you decide if you should offer one, plus tips for free trial offers, payment processing practices, conversion tactics, and legal compliance.

Amp Up Trial Offers: Best Practice Basics for Subscription Trial Offers Read More »