Insight to drive subscription growth

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Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services. (www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.

Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.

Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.

Kathy is also the Managing Partner for Authority Media Network, LLC, the owner of Subscription Insider. She often speaks at industry conferences and co-hosts on the Radio Entrepreneur Network reporting on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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The Enterprise Journey to Advanced Monetization: What You Need to Know

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In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you will learn best practices for launching and growing advanced monetization models. We will explore key topics to provide insights to help you succeed in your journey, including: the dangers of managing disparate systems, the art and science of an integrated monetization strategy, and future proofing your business.

Finding and Fixing Leaks in Your Revenue Bucket

Leave a Comment / Auto-renew Subscription, Business Services, Consumer Media and Publishing, Consumer Services, Data and IoT, Entertainment and Streaming, Freemium, Learning and Training, Magazines, Memberships, Newsletters, On-Demand Webinars, Payment Processing, Product Development, SaaS and Cloud Services, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Gaming / By

Understand how your organization can adopt new effective retention strategies and tactics. Determine what’s next for your subscription business and how you succeed during COVID-19 and after. Listen to the fireside chat with Michael Daley, Global VP Solution Evangelist at Vindicia, and Rajeev Raman, CEO of Redfast.

Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Leave a Comment / Auto-renew Subscription, Best Practice and How To, Business Services, Case Studies, Consumer Media and Publishing, Consumer Services, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Metered Subscription, Newsletters, On-Demand Webinars, Research, SaaS and Cloud Services, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Gaming / By

Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?

How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Leave a Comment / Auto-renew Subscription, Best Practice and How To, Controlled Circulation, Free Subscription, Freemium, Gift Subscriptions, Invoiced Subscription, Metered Subscription, Micropayments, News, Start Here, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing / By

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

Referrals: The Unsung Hero for Creating Subscription and Membership Growth

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Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.

Understand A Subscription Payment In Action

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Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customers subscription gets into your bank account.

10 Reasons Why You Should Attend Subscription Show 2019

Leave a Comment / Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Customer Service, Data and IoT, Entertainment and Streaming, FInance, Freemium, Industry Announcements, Invoiced Subscription, Learning and Training, Magazines, Memberships, Mergers and Acquisitions, Metered Subscription, Micropayments, News, Newsletters, Payment Processing, Paywall, Product Development, Regulation and Compliance, Research and Benchmarks, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology / By

At Subscription Show 2019, we’ll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.

Focus On Subscription Show 2019: How We Transformed Our Retail Ecommerce Business to Subscriptions

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Sovrin Tolia of HP will be presenting at Subscription Show 2019 lead an informative session in our Subscription Product Strategy track on HP InstaInk: How We Transformed Our Retail Ecommerce Business to Subscriptions. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Sovrin’s session here.

Focus On Subscription Show 2019: Getting Recurring Value Out of Data with Tina Adolfson

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Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina’s session here.

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