Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

When Paid Membership Changes the Business Model

Understand how recurring revenue changes acquisition economics, revenue timing, deferred obligations, margin, and renewal quality.

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Subscriber Quality, Not Subscriber Count, Is Becoming the Media Subscription Metric That Matters

Subscriber count still matters, but it no longer tells the whole story. Learn how a Subscriber Quality Scorecard can help operators evaluate the value behind the headline number.

Subscriber Quality, Not Subscriber Count, Is Becoming the Media Subscription Metric That Matters Read More »

Charter’s Q1 Results Show How the Cable Bundle Is Becoming a Retention Strategy

Charter’s Q1 results show the cable bundle being rebuilt around broadband, mobile, and streaming app access as operators look for new ways to protect retention.

Charter’s Q1 Results Show How the Cable Bundle Is Becoming a Retention Strategy Read More »

Click-to-Cancel Is Becoming a Full-Stack Subscription Operations Problem

Click-to-cancel now spans compliance, retention, payments, bank apps, support, legal risk, and subscriber trust.

Click-to-Cancel Is Becoming a Full-Stack Subscription Operations Problem Read More »

Adyen’s €750M Talon.One Deal Pushes Payments Deeper Into Loyalty and Retention

The acquisition signals a broader shift as payment platforms move closer to offer decisioning, customer identity, promotions, and lifetime value.

Adyen’s €750M Talon.One Deal Pushes Payments Deeper Into Loyalty and Retention Read More »

ServiceNow Raises 2026 Subscription Outlook as Enterprise Buyers Keep Funding Core Software

ServiceNow’s Q1 results suggest enterprise buyers are still approving spending for core recurring software, with AI expansion showing up in larger customer commitments.

ServiceNow Raises 2026 Subscription Outlook as Enterprise Buyers Keep Funding Core Software Read More »

UK Details New Subscription Rules Ahead of Spring 2027 Rollout

UK moves law from broad policy to practical operating detail, with new direction on reminders, cancellation, refunds, and timing.

UK Details New Subscription Rules Ahead of Spring 2027 Rollout Read More »

Comcast’s Sports-Fueled Q1 Lifted Peacock, but Profitability Is Still the Real Test

Marquee live events can still move streaming as Peacock reached 46 million paid subscribers. The harder question is whether that growth holds once sports window closes.

Comcast’s Sports-Fueled Q1 Lifted Peacock, but Profitability Is Still the Real Test Read More »