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Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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European Commission Fines Apple $2 Billion for Anti-Competitive Practices Following Spotify Complaint

Leave a Comment / Business Strategy, Industry Announcements, News, Payment Processing, Regulation and Compliance, Subscription Apps /

Ruling underscores stringent EU stance on digital market competition, spotlighting the tensions between Apple’s App Store policies and music streaming services.

European Commission Fines Apple $2 Billion for Anti-Competitive Practices Following Spotify Complaint Read More »

Concept of grouping people into cohorts

Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine

Leave a Comment / Assocations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, FInance, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Learn how to acquire subscribers profitability, to not only sharpen marketing focus, but also enhance your business’s financial health.

Driving Subscriber Growth: How to Transform Subscription Marketing into a Profit Engine Read More »

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming 

Leave a Comment / Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, SaaS and Cloud Services, Subscription Apps, Subscription Boxes /

Explore subscription failures, data marketing shifts, the challenges of sports streaming, the influence of AI on search traffic, and rising costs of streaming.

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming  Read More »

LegalZoom Earnings Highlight Strong Subscription Revenue Growth in Q4 and Full-Year 2023 

Leave a Comment / Business Operations, Business Services, Business Strategy, Industry Announcements, News /

LegalZoom reports significant growth in subscription revenue for Q4 and full year 2023, showcasing the importance of recurring revenue streams and operational efficiencies.

LegalZoom Earnings Highlight Strong Subscription Revenue Growth in Q4 and Full-Year 2023  Read More »

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed

Leave a Comment / Business Operations, Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps /

Ruling serves as a crucial reminder for all subscription-based businesses about the importance of compliance with both federal and state auto renewal laws.

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed Read More »

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