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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Salesforce FY2026 Results Show Subscription-Led Revenue Base as Agentforce Becomes a Fast-Growing Layer

Business Services, Industry Announcements, News, Revenue and Sales, SaaS and Cloud Services /

Q4 subscription and support revenue rose 13% year over year to $10.7B as Salesforce initiated FY2027 guidance and reported Agentforce ARR of $800M, up 169% year over year.

Salesforce FY2026 Results Show Subscription-Led Revenue Base as Agentforce Becomes a Fast-Growing Layer Read More »

SiriusXM logo displayed on smartphone with backlit keyboard and headphones as background images

SiriusXM Updates Pricing Across Audio Plans Effective Feb. 24, Including a U.S. Music Royalty Fee Percentage Change

Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales /

Changes generally take effect at renewal (and on new purchases after Feb. 24), keep promotional rates intact during the promo term, and underscore how billing channels and fee lines shape perceived price.

SiriusXM Updates Pricing Across Audio Plans Effective Feb. 24, Including a U.S. Music Royalty Fee Percentage Change Read More »

Hims & Hers Reaches 2.51M Subscribers in FY2025, Guides 2026 Revenue to $2.7B to $2.9B as Q1 Outlook Resets Near-Term Expectations

Consumer Services, Direct-to-Consumer, Industry Announcements, News, Revenue and Sales /

2026 guidance points to continued scale, but the company’s Q1 outlook and a $65M headwind tied to weight-loss prescription changes put near-term volatility back in focus.

Hims & Hers Reaches 2.51M Subscribers in FY2025, Guides 2026 Revenue to $2.7B to $2.9B as Q1 Outlook Resets Near-Term Expectations Read More »

Planet Fitness Says Member Growth Held Through 50% Price Increase for New Classic Signups, Guides to 2026 Growth

Business Strategy, Clubs, Consumer Services, Industry Announcements, News, Revenue and Sales /

Planet Fitness cites demand resilience through the first full year of a 50% price increase for new Classic Card members, with same club sales up 6.7% in 2025; it guides to 4–5% same club sales growth in 2026.

Planet Fitness Says Member Growth Held Through 50% Price Increase for New Classic Signups, Guides to 2026 Growth Read More »

Hand holding a smartphone with Snapchat logo on yellow background with Snapchat logo

Snapchat Creator Subscriptions Launch Alpha Rollout, Embedding Recurring Revenue Inside the App

Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Industry Announcements, News, Product Development, Subscription Apps /

Alpha testing is slated to launch February 23 with a select group of U.S.-based creators and iOS availability in supported markets, with expansion planned for Canada, the U.K., and France.

Snapchat Creator Subscriptions Launch Alpha Rollout, Embedding Recurring Revenue Inside the App Read More »

Shared Access, Shared Revenue: The Operator’s Playbook for Monetizing Multi-User Plans

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Pricing, Product Development, Revenue and Sales, SaaS and Cloud Services, Start Here, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology /

The Atlantic and The New York Times are betting on multi-user plans. Here’s how to monetize shared access without backlash, support chaos, or misleading metrics.

Shared Access, Shared Revenue: The Operator’s Playbook for Monetizing Multi-User Plans Read More »

The Atlantic Launches Premium Plus, a Friends-and-Family Subscription Tier With Sharing Built In

Business Media and Publishing, Business Strategy, Consumer Media and Publishing, Magazines, News, Newsletters, Product Development, Subscriber Acquisition, Subscriber Retention /

New $199 annual plan adds access for up to four people, plus a keepsake coffee-table book and tote for the primary account holder.

The Atlantic Launches Premium Plus, a Friends-and-Family Subscription Tier With Sharing Built In Read More »

NRF 2026: The Subscription Signals Hidden in Retail’s Biggest Week

Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Payment Processing, Product Development, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming, Technology /

From AI-native checkout and benefit-aware eligibility to modular “platform bundles,” NRF revealed the next operational battleground for recurring revenue teams.

NRF 2026: The Subscription Signals Hidden in Retail’s Biggest Week Read More »