Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The Subscription Economy’s Great Divergence: Why Vendors Are Consolidating While Operators Expand

A new market divide is emerging in 2025: vendors are collapsing fragmented tools into unified revenue platforms, while operators diversify through distribution, product expansion, and bundled value.

The Subscription Economy’s Great Divergence: Why Vendors Are Consolidating While Operators Expand Read More »

Man watching sports on streaming TV points remote

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth

New Antenna data shows strong early adoption for ESPN and FOX’s direct-to-consumer sports services and insights into how sports content drives acquisition and retention across streaming platforms.

ESPN Unlimited and FOX One Surpass 4 Million Sign-Ups as Sports Supercharges Streaming Growth Read More »

AMC Networks Launches “All Reality,” a $4.99/Month Reality-Only Streaming Service on Prime Video Channels

The network expands its targeted-streaming strategy with a niche SVOD built on 2,500+ hours of unscripted content and a revival of Bridezillas.

AMC Networks Launches “All Reality,” a $4.99/Month Reality-Only Streaming Service on Prime Video Channels Read More »

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It

The GLP-1 boom offers a real-time lesson in subscription strategy: access may attract customers, but systems built around outcomes create retention.

The Real Value in Healthcare Subscriptions Isn’t the Medication — It’s the System Around It Read More »