Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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How to Harness SMS for Lasting Subscriber Retention

Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow subscriber engagement and retention. 

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Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing

Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.

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Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses

Microsoft unveils Copilot Pro: a subscription-based AI service enhancing productivity and creativity for individuals and businesses. Learn about its advanced features, integration with Microsoft 365, and impact on the AI industry.

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Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses

Master Negative Option billing with our expert guide. Discover the history, regulations, and FTC updates critical for subscription businesses to ensure compliance.

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Five On Friday: Exploring Platform Decay, Streaming Dynamics, Healthcare Shifts, and Regulatory Battles

In this week’s Five On Friday, we delve into a series of thought-provoking articles that shed light on the shifting landscapes of digital platforms, streaming services, healthcare, and regulatory frameworks.

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Merging Giants: EchoStar and DISH Network Combine Forces for Enhanced Connectivity

EchoStar and DISH Network have completed their merger of complementary portfolios to establish a connectivity market leader poised for revenue growth in an increasingly wireless world.

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