NRF (Retail’s Big Show) is the National Retail Federation’s flagship conference and expo in New York. This year’s event ran January 11–13, 2026 at the Javits Center, with NRF noting more than 40,000 gathered. The expo is positioned around 1,000+ exhibitors and a large slate of sessions. Why it matters for subscription leaders: NRF is where large retailers and the commerce stack (platforms, payments, identity, customer experience) preview changes that quickly spill into membership programs, reple...
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