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Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant running your subscription, membership or recurring revenue business is keeping your paying customers happy and coming back for more – keep them renewing, that is!

That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

Here are some of our most popular & evergreen content focused on Subscriber Retention:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob. Learn the essentials and tactics of retention, including how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with an entire track focused on subscriber retention and 77 sessions dedicated to the latest subscription economy trends and intel.

Check out all of our Subscriber Retention information below – both news and subscriber-only – organized by date:

Piano Software Raises $22 Million in Series B Round to Fund Growth

Last week, Piano Software, Inc., a content monetization platform for digital media companies, announced it has raised $22 million in Series B funding. The funding round was led by Updata Partners, an investment firm that provides growth capital to software and software-enabled companies. The infusion of capital will be used to support Piano's growth, specifically in research and development and client services and to expand into new markets. It may also be used for acquisitions, said Piano in a January 10 blog post.

STATPACK: Millennial Media & Marketing Engagement

Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Subscription Show Launches with a Wide Array of Industry Expertise

On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here's the recap.

5 Common Mistakes To Avoid When Switching To A Subscription Business Model

Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting many new companies to the subscription economy. Jesus Luzardo walks through five common mistakes you will want to avoid when expanding or switching to a subscription business model
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How a Member-Centric Approach Drives Growth for Modern D2C Brands Like FabFitFun and PupBox

In this article, we’ll discuss winning member-centric strategies used by two popular D2C brands to tackle challenges and fuel tremendous growth.

Subscription Headlines Round-Up

With so much many news headlines and outlets, it is hard to stay on top of all of the important subscription industry news. We've rounded up a few of our favorite articles from the last week or so, ICYMI: Online Marketing Institute The Freemium Model: What's All the Buzz About? Music Think Tank 3 Tips to Better Manage a Subscription-Based Business The Telegraph 2015 Will Be All Change for News Publishing and Content Cloud Computing on Ulitzer Five Ways to Quickly Monetize the…

EDGENorth Takes Down Paywall but Isn’t Giving Refunds to Subscribers

On Tuesday, EDGENorth.ca, a hyperlocal, bimonthly magazine based in Yellowknife, Northwest Territories, Canada, announced that it was dropping its paywall and making all of its stories, including archives, free to readers. They are also reducing their publication schedule to refocus their attention to their free, newly-redesigned print magazine which is distributed to racks and homes around Yellowknife. What went wrong? Did EDGE give the subscription model a chance?

Add New Online Tools, Not Just New Content, To Retain Subscribers

The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie's Cards is turning a profit with paid content and subscribers across the globe. What are they doing differently from the naysayers who think there's no market for high-quality, artistic content on the Web? Well, a number of things, including a unique pricing model that combines B2B one-off sales and B2C subscriptions. But one of the things I like the most is that…

The Five Phases of the Subscription Lifecycle

The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Slow Churned: How To Target Retention Efforts So They Don’t Backfire

The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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