Piano Software Raises $22 Million in Series B Round to Fund Growth
Last week, Piano Software, Inc., a content monetization platform for digital media companies, announced it has raised $22 million in Series B funding. The funding round was led by Updata Partners, an investment firm that provides growth capital to software and software-enabled companies. The infusion of capital will be used to support Piano's growth, specifically in research and development and client services and to expand into new markets. It may also be used for acquisitions, said Piano in a January 10 blog post.
STATPACK: Millennial Media & Marketing Engagement
Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.
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Subscription Show Launches with a Wide Array of Industry Expertise
On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here's the recap.
5 Common Mistakes To Avoid When Switching To A Subscription Business Model
Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting many new companies to the subscription economy. Jesus Luzardo walks through five common mistakes you will want to avoid when expanding or switching to a subscription business model
How a Member-Centric Approach Drives Growth for Modern D2C Brands Like FabFitFun and PupBox
In this article, we’ll discuss winning member-centric strategies used by two popular D2C brands to tackle challenges and fuel tremendous growth.
Subscription Headlines Round-Up
With so much many news headlines and outlets, it is hard to stay on top of all of the important subscription industry news. We've rounded up a few of our favorite articles from the last week or so, ICYMI: Online Marketing Institute The Freemium Model: What's All the Buzz About? Music Think Tank 3 Tips to Better Manage a Subscription-Based Business The Telegraph 2015 Will Be All Change for News Publishing and Content Cloud Computing on Ulitzer Five Ways to Quickly Monetize the…
EDGENorth Takes Down Paywall but Isn’t Giving Refunds to Subscribers
On Tuesday, EDGENorth.ca, a hyperlocal, bimonthly magazine based in Yellowknife, Northwest Territories, Canada, announced that it was dropping its paywall and making all of its stories, including archives, free to readers. They are also reducing their publication schedule to refocus their attention to their free, newly-redesigned print magazine which is distributed to racks and homes around Yellowknife. What went wrong? Did EDGE give the subscription model a chance?
Add New Online Tools, Not Just New Content, To Retain Subscribers
The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie's Cards is turning a profit with paid content and subscribers across the globe. What are they doing differently from the naysayers who think there's no market for high-quality, artistic content on the Web? Well, a number of things, including a unique pricing model that combines B2B one-off sales and B2C subscriptions. But one of the things I like the most is that…
The Five Phases of the Subscription Lifecycle
The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!
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Slow Churned: How To Target Retention Efforts So They Don’t Backfire
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
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Subscription Insider is uniquely focused on the business of subscriptions.
Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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