Disney+ and Hulu Launch ‘Always-On’ Perks to Deepen Subscriber Engagement

New bundled perks program offers rotating discounts, sweepstakes, and access opportunities—to drive engagement, retention, and bundling across platforms.

In a new push to drive subscriber engagement and loyalty, Disney+ and Hulu have launched the “Always-On” Perks program, offering exclusive rotating benefits including discounts, sweepstakes, and early access opportunities.

As of May 30, Disney+ subscribers in the U.S. can access a curated selection of partner perks, including:

Six months free of DoorDash’s DashPass
20% off adidas.com purchases and app orders
15% off at Funko.com and Loungefly.com
A three-month trial of CLEAR+
Two months of Super Duolingo free
Early access to Disney Pinnacle digital collectibles via Dapper Labs
Special room rates at Walt Disney World® Resort
Sweepstakes entries for events like the Freaky Friday premiere and Disney cruise experiences

Hulu will introduce its own “Perks” experience beginning June 2, with weekly drops throughout the summer, including:

Sweepstakes entries for tickets to Lollapalooza, Comic-Con®, and Jimmy Kimmel Live!
Giveaways tied to Hulu Originals like Only Murders in the Building
Offers from partners, including Microsoft, LG Electronics, and Pure Green

Subscribers to either service who hold a Disney+ and Hulu bundle will be eligible for both Perks programs.

INSIDER TAKE

Disney’s ‘Always-On’ Perks program is a smart retention play that aligns with the broader trend of streaming platforms evolving into lifestyle ecosystems. By layering in real-world value through brand partnerships, Disney is creating new reasons for subscribers to stay engaged, beyond just watching content.

Notably, the rotating nature of these perks serves a dual purpose: it encourages subscribers to regularly check in on the platform to see what’s new, and in doing so, it likely increases their interaction with content while they’re there. This creates a habit loop that reinforces platform value and deepens viewer engagement.

The bundling logic is also savvy. By giving added value to bundle subscribers, Disney is nudging users toward multi-service adoption, strengthening ARPU and locking in loyalty. The selection of partners—spanning delivery, fitness, travel, and tech—suggests a deliberate strategy to become a central utility for subscribers’ digital and everyday lives.

Ultimately, the Perks program isn’t just about promotions—it’s about embedding Disney+ and Hulu more deeply into subscriber routines. It’s a brand engagement strategy dressed as a loyalty program, and a potentially powerful one at that.

Filed in Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Subscriber Retention

Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

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