How to Raise Subscription Prices Without Losing Customers

Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn

Raising prices is essential for growth—but do it wrong, and you risk losing your most valuable subscribers. In today’s market, subscription leaders must walk a fine line between optimizing revenue and maintaining customer trust. In this on-demand version of our live 90-minute session, pricing expert Mark Stiving joins Subscription Insider CEO Kathy Greenler Sexton to share a strategic, real-world framework for increasing prices the right way—grounded in value, driven by data, and tested across B...

 


HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!


Already a Subscription Insider PRO Member? 
Please Log-In Here!

Up Next

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.