Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date:

Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020 Preview: What to Expect

Subscription Show 2020 starts October 5. Here Subscription Insider and Authority Media CEO Kathy Greenler Sexton shares a preview.
Webinar: Retention and Payments in 2020

Retention and Payments in 2020: How you can combat changing priorities in changing times

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.

Streaming Wars: How the Pandemic Has Changed How We Watch and Subscribe to TV (Part 2 of 2)

In Part 2 of "Streaming Wars," we examine SVOD tests and trends, and we consider the future of streaming with the help of Rameez Tase, CEO and co-founder of ANTENNA.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Effective Customer Service Is Quantized Customer Service

The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday, Aug. 28, 2020: Acquisition, Retention and Designing a Subscription Model

Five on Friday: Customer Acquisition, Retention and Revenue Share

Publishers want Apple to give them the same deal Amazon gets, what to consider when designing a subscription model, and the future of gaming.
Five on Friday for August 7, 2020

Five on Friday: Movie Subscriptions, Ad Boycotts and Subscription Jobs

How will movie theatres fare if they don't consider alternative revenue sources, Peacock's overnight success and top subscription jobs
COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Groceries, Beauty Boxes and Podcasts

Five on Friday, May 29, 2020: grocery stores are adapting to new shopping trends, beauty boxes are riding the wave of coronavirus, and Meredith launches four new podcasts.

Subscription Show Launches with a Wide Array of Industry Expertise

On the inaugural day of the first-ever Subscription Show 2019 by Subscription Insider, industry professionals met to network and learn from their peers and from industry experts. Here's the recap.

Subscription Solar: Now Customers Can Benefit From Green Energy Even If They Have No Solar Panels

With a five-year compound annual growth rate of 53 percent, community solar energy is already generating over a gigawatt of energy in the United States. Within 10 years, that should surpass 80 gigawatts. Most of that will be part of a new subscription business.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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