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Business Strategy

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Economist Launches a Daily Jolt of News with Economist Espresso

On November 6, The Economist announced the launch of The Economist Espresso, a daily jolt of concise news specifically for smartphone users. Available in

Dana E. Neuts
November 17, 2014

Are Subscription Models Next for Academic Textbooks?

Ask anyone who attended college what their largest expense was after tuition and they are most likely to tell you, aside from adult beverages,

Brian Hood
November 14, 2014

Toronto Star Abandons Paywall for Free Tablet Edition with a $14 Million Price Tag

Last week Canada’s largest newspaper, the Toronto Star, announced its plans to tear down its subscriber paywall in favor of a free digital tablet

Dana E. Neuts
November 12, 2014

With 731,000 Subscribers, WWE Falls Short of Goals for New Streaming Video Service

In February of this year, World Wrestling Entertainment (WWE) promised to give wrestling fans 24/7 access to their favorite wrestlers and events by switching

Dana E. Neuts
November 10, 2014

LinkedIn Posts $4.3 Million Loss in Q3, But Revenue, Membership & Premium Subscriptions Are Up

In LinkedIn’s third quarter earnings report, the online professional network posted a net loss of $4.3 million, compared to a $3.4 million for the

Dana E. Neuts
November 5, 2014

Pandora Gets Advertisers to Pay for ‘Trial Offer’ for Potential Subscribers

Pandora, the popular internet radio platform, is testing out an aggressive new ad model to boost revenue and improve conversion. Under the new model,

Dana E. Neuts
October 31, 2014

Microsoft Grows Subscriber Base 27% to 7 Million But Revenue Lags Behind

Office 365 Home and Personal gained 1.5 million subscribers last quarter, an increase of 27% over the previous quarter, bringing the total number of

Dana E. Neuts
October 30, 2014

Washington Post Grows Subscriber Base by Expanding into Regional Markets

Earlier this year, the Washington Post announced a Newspaper Partner Program to grow its digital subscriber base. Starting in May, the Post began offering