ClassPass Challenges the Traditional Gym Membership Model

Celebrating its two-year anniversary in July, New York-based start-up ClassPass is challenging the traditional gym membership model. Instead of paying $50 a month to
Celebrating its two-year anniversary in July, New York-based start-up ClassPass is challenging the traditional gym membership model. Instead of paying $50 a month to an all-purpose gym like 24 Hour Fitness or L.A. Fitness or $200 to $300 a month for CrossFit, ClassPass members get unlimited classes to participating boutique studios for $79 to $99 per month, with a maximum of three class per month at any one studio. The cost varies by city, and to…...

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