Third in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics, this time focusing on headlines and words.
Demystifying Data & Analytics for Editors and Publishers Read More »
Often the most important time in the customer lifecycle is right after the initial sign-up. This email from theSkimm seeks to connect with new members through a solicitation of feedback and an appeal to share with friends that matches their overall pithy editorial style.
theSkimm Seeks Feedback and Shares in Pithy Email Read More »
Starting next month, The Sun will relax its paywall in an attempt to attract more traffic via social media, says The Guardian. The News U.K. tabloid will make “select digital content” free. The content will initially be general news and sports, written by news teams, but other subject matter and The Sun stories may be added to the mix. Currently, The Sun has a hard paywall, so readers cannot access full stories without subscribing. “Since last…
The Sun Relaxes Paywall to Attract Social Media Traffic Read More »
