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VISA will be releasing FAQs focused on promotional and trial offers in February. Lisa B. Dubrow, Esq. outlines what to expect.
Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started,
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Research shows that 62% of streaming service cancellers cite price as their reason for quitting. In the face of customer cancellations, it is time to
VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers that convert
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
It’s no secret software developers and hardware companies are moving toward subscription billing models. Why? Because it improves the customer experience, increases revenue consistency and
Only 1% of start-ups effectively grow into a medium- or large-sized business. If your company is not prepared to scale from start-up to beyond, your
On October 19, 2019 VISA published an updated version of its Product and Service Rules that will impact the acceptance, disclosure and notice obligations of
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
