New VISA Rules for Free Introductory Promotional Terms or Free Trials

On October 19, 2019 VISA published an updated version of its Product and Service Rules that will impact the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory offers that convert to paid programs for both digital and physical goods and services. These changes go into effect on April 18, 2020. Here are the changes recurring merchants. need to understand.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!