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[UPDATE] New VISA Rules for Free Introductory Promotional Terms or Free Trials

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As I originally reported in November, VISA has issued new rules concerning the acceptance, disclosure and notice obligations of merchants conducting free trial offers and introductory or promotional offers ("Promotional Term") that convert to paid programs. These changes go into effect April 18, 2020. Applicability. It has been confirmed that the rules apply to not just free trials but also introductory or discounted offers that convert to regular pricing. They will not apply to stepped up prici...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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