Cleeng has unveiled Cleeng Pro, a direct-to-consumer subscription management platform that can be launched in under 60 minutes. The service is free for up to 10,000 subscribers, with no integration fees, and is positioned as a turnkey solution for creators, agencies, developers, and digital entrepreneurs.

Cleeng Pro combines subscription management, identity and entitlement control, campaign automation, analytics, and customer support in one platform. Optional Merchant of Record and payment orchestration services are available as add-ons.

The company says the service eliminates common delays and costs associated with subscription launches, offering no-code onboarding and best practice guides. Cleeng also highlights partner integrations with JWPlayer, Applicaster, Videodock, Sportradar, and Alpha Networks—pointing squarely to its focus on video and streaming.

Pricing for Cleeng Pro starts free for 10,000 subscribers, then moves to $0.39 per subscriber per month.

Who Is Cleeng?

Founded in 2011 and headquartered in Amsterdam, Cleeng is a SaaS provider focused on subscription management for media and entertainment companies. The company is best known in the streaming world, working with brands like the NFL, Big Ten Network, Optus Sport, The Weather Channel, and beIN Media Group.

Cleeng’s platform is built around the subscriber lifecycle, with modules for identity and entitlement, payments and billing, churn analytics, and customer support. Unlike generalist billing providers such as Stripe or Chargebee, Cleeng has carved out a niche in video-first subscription services, where managing entitlements and retention are critical.

With roughly 130 employees and an expanding partner ecosystem, Cleeng has grown into a recognized player in the OTT and sports streaming space. The launch of Cleeng Pro is its first move to make enterprise-grade infrastructure accessible to smaller creators, agencies, and digital entrepreneurs.

Insider Take

For subscription executives, Cleeng Pro represents a notable attempt to democratize OTT subscription tools. Although described as a broad D2C subscription solution, the platform is built around video—its features and partnerships reflect that heritage.

The free tier for up to 10,000 subscribers is significant. It lowers the barrier for independent creators and agencies, while also giving enterprises a way to quickly test new services or pricing strategies without lengthy procurement cycles.

In a competitive subscription infrastructure market dominated by general billing platforms, Cleeng’s positioning shows how specialized vertical players are carving out space by going deeper into industry-specific needs. Video-first businesses will likely see Cleeng Pro as a faster, lower-cost path to market compared to stitching together multiple generalist tools.