Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Mastering Dunning: A Vital Guide to Optimize Payment Recovery

Demystify subscription business dunning: from historical origins to cutting-edge strategies. Learn how optimized dunning practices can enhance payment recovery and nurture positive customer relationships in subscription-based businesses for sustained growth and profitability.

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WW International Reports Q3 Earnings: Showcases Subscription Growth and Strategic Pivot Success

WW International achieves successful pivot towards higher-margin subscriptions with a 6% year-over-year subscriber growth, reaching 4.0 million subscribers, $214.9 million in revenue, and a record gross margin of 66.2%.

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SHL Telemedicine Launches SmartHeart® Direct-to-Consumer Subscription for At-Home Cardiac Care

The SmartHeart® membership introduces a portable 12-lead ECG device paired with round-the-clock interpretations by board-certified cardiologists and on-demand telehealth visits.

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Getty Images’ Subscription Strategy Powers Remarkable Q3 2023 Growth

Getty Images unveiled a remarkable transformation driven by a robust surge in subscription-based services. Notably, the company’s annual subscription revenue surged to an impressive 55.9% of its total revenue, marking a substantial leap and reflecting the growing momentum of its subscription-focused strategy.

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FTC Files Complaint Against Brigit Financial Health App: Allegations of Deceptive Practices

The FTC is seeking permanent injunctive relief, monetary restitution of $18 Million, and other remedies owing to Brigit’s alleged violations of consumer protection statutes under federal laws like the Federal Trade Commission Act and the Restore Online Shoppers’ Confidence Act.

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Subscriptions are integral to all of us, from entertainment to fitness and beyond. According to recent surveys, the average consumer now spends approximately $219 monthly on various subscriptions. Yet many consumers, despite initially subscribing, may later decide to discontinue services (often due to unused or forgotten subscriptions), choose to unsubscribe “off-platform” through their bank, their payment cards, or even through a number of stand-alone subscription management tools.

Mastering Subscriber Trust: Navigating the Evolving Landscape of Subscription Cancellations

Your customers are increasingly choosing to manage and unsubscribe from their subscriptions “off-platform”. Get insights into this growing trend and learn strategies to manage it in your business.

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