Jesus Luzardo is Vice President, Head of Growth at Vindicia. As an international technology industry veteran, Jesus brings over 30 years of experience in commercial, marketing, strategy, operations and technology roles. Prior to Vindicia, Jesus was Head of Marketing for Amdocs in the Caribbean and Latin America region, driving marketing to significantly expand Amdocs’ sales pipeline. Before Amdocs, he was Head of Sales for Utiba (acquired by Amdocs in 2014), focusing on mobile financial services. His experience includes two years as Head of Corporate/B2B and CCO at Cable & Wireless, and 15 years with Motorola. He lives by Vince Lombardi’s motto: “Perfection is not attainable, but if we chase perfection we can catch excellence.” Jesus holds an MBA from Universidad del Zulia (Venezuela), a B.S. in Electronic Engineering from Universidad Rafael Urdaneta (Venezuela), and Advanced Management certifications from Kellogg Institute of Management and IESE (Universidad de Navarra, Spain).
D2C has taken on a complete life and infrastructure of its own. It’s not just the “mom and pop” stores that are selling directly to consumers, like in the early eBay days. Now, even the biggest brands with global retail distribution networks are trying out the direct-to-consumer route.
We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make a statement about their identity.
According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.
Leveraging data gives companies insight into subscriber preferences and activity. Learn more about the need for personalized subscription services.
Future Forward: How Subscription Intelligence Can Increase Revenue, And Be the Game-Changer, In A Post-COVID-19 World
How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease churn and ultimately improve the overall customer experience.
In these trying times, subscription businesses need to ask themselves what their responsibility is to their customers. Do they suspend payments? Offer free subscriptions? How do they stay connected with their subscriber base during these times? Vindicia's Jesus Luzardo explores how to do the right thing by your subscribers.
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