Jesus Luzardo

Jesus Luzardo is Vice President, Head of Growth at Vindicia. As an international technology industry veteran, Jesus brings over 30 years of experience in commercial, marketing, strategy, operations and technology roles. Prior to Vindicia, Jesus was Head of Marketing for Amdocs in the Caribbean and Latin America region, driving marketing to significantly expand Amdocs’ sales pipeline. Before Amdocs, he was Head of Sales for Utiba (acquired by Amdocs in 2014), focusing on mobile financial services. His experience includes two years as Head of Corporate/B2B and CCO at Cable & Wireless, and 15 years with Motorola. He lives by Vince Lombardi’s motto: “Perfection is not attainable, but if we chase perfection we can catch excellence.” Jesus holds an MBA from Universidad del Zulia (Venezuela), a B.S. in Electronic Engineering from Universidad Rafael Urdaneta (Venezuela), and Advanced Management certifications from Kellogg Institute of Management and IESE (Universidad de Navarra, Spain).

Articles

Future Forward: How Subscription Intelligence Can Increase Revenue, And Be the Game-Changer, In A Post-COVID-19 World

Retention Marketing June 18, 2020

How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease churn and ultimately improve the overall customer experience.

It’s A New World: How Is The Subscription Industry Responding?

Business Models April 23, 2020

In these trying times, subscription businesses need to ask themselves what their responsibility is to their customers. Do they suspend payments? Offer free subscriptions? How do they stay connected with their subscriber base during these times? Vindicia's Jesus Luzardo explores how to do the right thing by your subscribers.

The Complexity of Billing After a Free Trial Expires

Apps March 9, 2020

This is an article sponsored by Vindicia Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices - which...

5 Billing Considerations for Scaling Your Subscription Business

Consumer (B2C) February 24, 2020

The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters' insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.

How To Prepare Your Subscription Business To Go Global

Auto-renew Subscription January 21, 2020

One of the many benefits of a subscription business model, especially for consumer-facing services, is that companies don't need to feel confined to particular regions. Even the most modest subscription-based business can have an international footprint. Global expansion is very much in play for subscription businesses as demand for these types of services continues to grow in different international markets. Here's what you need to know before taking the plunge with your subscription business into international waters.

Subscription Monetization: Growing Opportunities for Subscription Businesses

Auto-renew Subscription January 24, 2019

Here is a number to marvel over: $2.3 trillion. Thats the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. Thats up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?