D2C has taken on a complete life and infrastructure of its own. It’s not just the “mom and pop” stores that are selling directly to consumers, like in the early eBay days. Now, even the biggest brands with global retail distribution networks are trying out the direct-to-consumer route.
We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make a statement about their identity.
According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.
Leveraging data gives companies insight into subscriber preferences and activity. Learn more about the need for personalized subscription services.
How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease churn and ultimately improve the overall customer experience.
In these trying times, subscription businesses need to ask themselves what their responsibility is to their customers. Do they suspend payments? Offer free subscriptions? How do they stay connected with their subscriber base during these times? Vindicia’s Jesus Luzardo explores how to do the right thing by your subscribers.
Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices – which are quickly changing when it comes to free trials. Automatically billing at full price upon trial expiration has become a flashpoint as consumers protest and the payment industry responds. …
The Complexity of Billing After a Free Trial Expires Read More »
The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters’ insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.
One of the many benefits of a subscription business model, especially for consumer-facing services, is that companies don’t need to feel confined to particular regions. Even the most modest subscription-based business can have an international footprint. Global expansion is very much in play for subscription businesses as demand for these types of services continues to grow in different international markets. Here’s what you need to know before taking the plunge with your subscription business into international waters.
Here is a number to marvel over: $2.3 trillion. Thats the size the subscription revenue marketplace will be in 2020 if economic forecasters are to be believed. Thats up half a trillion dollars from today. Where will this growth emerge, you may ask? And, how can my business capture its share?
Convert. Retain. Grow.
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