Building a company follows a certain pattern and curve, especially among subscription-based organizations. One of the most highly studied types of companies today is software-as-a-service (SaaS). This focus on SaaS has been led in part by the attention of the venture capital community, who over the last couple of decades has largely funded mostly SaaS companies. It's also due to the changing nature of how we as consumers operate. We've shifted from owning stuff to renting it. Rather than install...