Many founders describe themselves as big-picture people. Visionaries. Innovators. Disruptors. There's a kind of aversion in the exciting, early stage of a business to words like process, measurement, and optimization. Many founders see these as limitations to their innovation. I often work with founders who are admittedly math-phobic. The truth is, for a founder to successfully raise VC financing, they need to be as well versed in metrics as they are in product development, innovation, and all t...