Roku Acquires ‘This Old House’ Brand and Content
Roku has purchased ‘This Old House,” its TV programs, the shows’ content library, digital assets and TV production studio.
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Five on Friday: Targeted Ads A/B Testing and Article Popularity
The New York Times A/B tests 29% of its headlines, the U.S. box office lost 80% of revenue last year while streaming soared, and TikTok users must accept targeted ads.
Five on Friday: Targeted Ads A/B Testing and Article Popularity Read More »
Verizon Media Group Bets Big on Yahoo Plus Subscriptions
Verizon Media bets big on Yahoo Plus premium subscriptions including Mail, Finance, Protect and Fantasy.
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YouTube to Launch TikTok Rival ‘YouTube Shorts’ in the U.S.
Over the next few weeks, YouTube is launching a TikTok rival, YouTube Shorts, in the U.S. in beta.
YouTube to Launch TikTok Rival ‘YouTube Shorts’ in the U.S. Read More »
Chip and Joanna Gaines Launch Magnolia Candle Subscriptions
Chip and Joanna Gaines are expanding their popular Magnolia brand to include two new candle subscriptions, which launched last week.
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Amazon Prime Video Scores 10-Year Deal for NFL Thursday Night Football
Starting in 2023, Amazon Prime Video will become the exclusive home to the NFL’s Thursday Night Football, a first for a streaming service.
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Weekly Subscription News: Plans, Promos and Popularity
CrowdStrike gets record # of subscribers in Q4, Philo and Best Buy partner with $1 promo, Daily Telegraph to link journalists’ pay to article popularity.
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Five on Friday: Events, Watches and Craft Subscriptions
The New Yorker to host live events, HBO Max raises $80M in ad revenue, and Breitling launches watch subscription.
Five on Friday: Events, Watches and Craft Subscriptions Read More »
Facebook to Launch Subscription Newsletter Platform for Writers
Facebook is launching a subscription newsletter platform for independent writers to grow their audiences.
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Chargebee Offers Subscription Revenue Management Platform to Early Stage Startups for Free
Subscription revenue management platform Chargebee pledged $5 billion in free subscription processing to early stage startups.