Author: Dana E. Neuts - Page 312 - Subscription Insider

CBS and HBO Announce New Digital Video Packages to Engage and Retain Subscribers

Entertainment and Streaming, News / Dana E. Neuts

Yesterday CBS announced that it is launching a new digital subscription, video on-demand and live streaming service called CBS All Access. For a monthly fee of $5.99, subscribers can see their favorite television shows on CBS.com or on their mobile devices using iOS and Android apps. According to CBS News, subscribers can view more than 5,000 episodes of CBS classic shows like Everybody Loves Raymond and Family Ties from the CBS archives as well as episodes…

CBS and HBO Announce New Digital Video Packages to Engage and Retain Subscribers Read More »

Digital Magazine Latterly to Rely Solely on Subscription Revenue and Donations

Business Strategy, Industry Announcements, News / Dana E. Neuts

“No ads. No clutter. Just stories.” That’s the promise of new subscription start-up Latterly, an organization devoted to quality, long-form journalism. With plans to launch in November 2014, Latterly says it will offer four journalistic, long-form narratives monthly about people who are either facing change or pushing for it with a focus on social justice, diversity and progress. The website says its stories will be case studies on the state of our world. “Because of our…

Digital Magazine Latterly to Rely Solely on Subscription Revenue and Donations Read More »

Adapt or Die: FT Shares 4 Subscription Technology Lessons

Business Strategy, News / Dana E. Neuts

Adapt or die. Like many traditional media companies, the Financial Times has had to evolve to meet its readers’ changing needs. It could no longer count on revenue from print subscriptions as they declined. Instead, FT had to address online competition head on, and adapt its subscription business model to be more nimble. FT CTO John O’Donovan told a recent roundtable hosted by Zuora, a cloud-based billing and subscription management services provider, “I challenge any company…

Adapt or Die: FT Shares 4 Subscription Technology Lessons Read More »

Amazon Launches Kindle Unlimited in the U.K. Amid Controversy

Business Media and Publishing, Business Strategy, Industry Announcements, News / Dana E. Neuts

Avid readers in the U.K. can now get their Hunger Games fix on Kindle Unlimited, the latest launch by Amazon. Kindle Unlimited was first available only in the U.S., but has recently expanded to a U.K. reading audience. For £7.99 a month, subscribers can access an unlimited number of bestselling books including the Harry Potter series by J. K. Rowling, previously unavailable on Kindle. At the time of the launch, subscribers could access more than…

Amazon Launches Kindle Unlimited in the U.K. Amid Controversy Read More »

Convenience Drives Mobile Subscription Sales, Particularly for Streaming Video On-Demand

Entertainment and Streaming, News / Dana E. Neuts

In a July 2014 poll, 76% of smartphone owners and 55% of tablet owners have downloaded apps. Of those, 43% of mobile users paid a one-time cost for an app, according to a Harris Poll conducted for Branchfire, proving that consumers will pay for content delivered in convenient formats. The survey reported that 70% of respondents said they have downloaded 10 or more apps (free and paid), 43% downloaded 20 or more apps, and 20% downloaded…

Convenience Drives Mobile Subscription Sales, Particularly for Streaming Video On-Demand Read More »

‘Digital First’ FT Redesigns Print Edition to Engage Subscribers

News / Dana E. Neuts

After studying subscriber habits, the self-described “digital first” Financial Times launched a redesign of its newspaper last month to complement its online and mobile news products. Retaining the traditional salmon color and broadsheet format, FT refreshed the look of its front page, adding color graphics and a new typeface. With a primary focus on digital news, the newspaper’s redesign seems unnecessary and counterintuitive, but it represents the FT’s philosophy quite well, says Gillian Tett, U.S.…

‘Digital First’ FT Redesigns Print Edition to Engage Subscribers Read More »

Monthly Digital Subscriptions Boost Scribd to 80 Million Monthly Readers

Business Media and Publishing, News / Dana E. Neuts

Just a year into its shift to a subscription-based, online library, Scribd is already seeing big benefits including 80 million monthly readers from over 100 countries. Starting out in the free, digital document-sharing business, Scribd switched things up last fall, banking instead on a subscription-based, online library reminiscent of Netflix. At a cost of $8.99 per month, its readership translates into $719.2 million in revenue – a big payoff for Scribd, named one of Fast…

Monthly Digital Subscriptions Boost Scribd to 80 Million Monthly Readers Read More »

Watching’ Likely to Boost NYT Retention Rates by Aggregating News from Other Sources

News, Subscriber Acquisition / Dana E. Neuts

The New York Times launched a new aggregation feature on its homepage, indicating that The Grey Lady is willing to admit she’s not the only news that’s fit to print. “Watching” is a Twitter-like feed that includes news from sources like the Wall Street Journal, USA Today, Reuters and the Associated Press, as well as headlines, multimedia and tweets from around the Web. For digital news consumers who prefer visiting a media organization’s website to a Twitter feed,…

Watching’ Likely to Boost NYT Retention Rates by Aggregating News from Other Sources Read More »

Insight to drive subscription growth

Dana E. Neuts