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Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of
End-User License Agreements are becoming more prevalent, not only among SaaS providers, but also B2B subscription sites and sites with group sales. In this one-hour
In addition to classic best practices in marketing, Eagle Publishing’s financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice
Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie’s List and
Social media is the ultimate Catch-22 – it can drive tons of traffic to your site, but it can also corrupt your paywall, threatening your
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of
Direct Mail has been a favorite marketing tactic for print publications, and shouldn’t be ignored by online publishers. Postal mail can help you acquire new
A European court has ruled that consumers can re-sell their downloads, just as they would re-sell boxed CDs, DVDs and used books. The case was
Online and independent publishers have been frustrated for a while now by the lack of customer data they can collect after making their content available
Even if your newsfeed or blog is free, you can sell subscriptions automatically via Amazon’s Kindle publisher program. All you need is an RSS feed
