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Using Direct Mail to Acquire New and Expired Online Subscribers

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Introduction The U.S. Direct Marketing Association (DMA) has found that direct mail can get response rates as high as 4.4%, often outpacing email response rates in the low 0.1 -- 1% range. Of course, these numbers vary by offer, creative and the list you use, but you shouldn't be averse to testing to see how your marketplace would respond to a direct mail campaign. Here's how:

Table of Contents

Picking the Most Powerful Mailing List

Choose the Right Type of List

How and Why to Test a Li...

 

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