August 9, 2012

In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of Products and Content at parent company Bongarde, spoke with us about how moving to more interactive content services increased subscriptions by 200%, how low-priced items through sister sites have been an enormously productive source of lead generation, and how the company’s sophisticated in-house sales system incorporates user-generated information and telesales. Plus, check out the best use of a call-to-action button on a site tour we’ve ever seen.