August 16, 2012

Social Media Guidlines for/from Subscription and Paid Content Sites

Social media is often considered the “frenemy” of subscription and membership sites — it can increase brand awareness and site traffic, but it can also corrupt your revenue model if too much premium content leaks out. In this week’s Webinar on Subscription Site Insider, Social Media Maven Rachel Yeomans helped Insider members see how they can harness the power of social media platforms without giving away their valuable content. Critical to this mission, however, is having…

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Social Media for Subscription Sites: HR Policies and Protecting Paid Content

Social media is the ultimate Catch-22 – it can drive tons of traffic to your site, but it can also corrupt your paywall, threatening your bottom line. In this one-hour video, Social Media Maven Rachel Yeomans will help you:* Figure out which social media platforms serve you best* Protect your premium content* Develop HR policies that benefit your strategic goals and your employeesA must-view for anyone even considering using social media to promote their free and/or paid content!

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