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Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions

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In addition to classic best practices in marketing, Eagle Publishing's financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice President and Goup Publisher Roger Michalski shared the Eagle Financial's counterintuitive testing results and what it's like to work with independent experts. Plus, discover why video landing pages may be the best conversion tactic since long-letter postal direct mail pieces.

Company Profile Founded: 2003. (Many of...

 

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