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September 13, 2012

Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions

Business Media and Publishing, Business Strategy, Case Studies, Consumer Media and Publishing, News, Newsletters, Paywall, Product Development, Subscriber Acquisition, Subscriber Only /

In addition to classic best practices in marketing, Eagle Publishing’s financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice President and Goup Publisher Roger Michalski shared the Eagle Financial’s counterintuitive testing results and what it’s like to work with independent experts. Plus, discover why video landing pages may be the best conversion tactic since long-letter postal direct mail pieces.

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Are Video Landing Pages Better For Selling Online Subscriptions Than Long-Form Letters?

Entertainment and Streaming, News, Subscriber Acquisition /

For a long time, long-form letters have been a tried and true conversion tactic for postal direct mail — especially for financial newsletters. And many subscription sites have simply transferred those long-form letters online. But in this week’s Case Study on Subscription Site Insider, Eagle Publishing had some interesting test results regarding video landing pages. Specifically, Eagle’s financial division found that video landing pages converted a lot better online than those standard long-form letters. This just shows,…

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