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October 11, 2012

Best Practices in Mobile Email Creation for Subscription Sites

Business Media and Publishing, Consumer Media and Publishing, Data and IoT, Learning and Training, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscription Apps /

There’s a lot of information out there about mobile email, but how much of it is specific to subscription sites? Justine Jordan, mobile email guru, guides this four-part how-to on optimizing your emails for mobile viewing. Learn which strategy is best for your site, how to design mobile-friendly emails, the Dos and Don’ts of usability, and much. Includes great samples and resources!

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Are Plain Text ‘Mobile Version’ Emails Really Helping Your Conversions?

News, Subscriber Acquisition, Subscription Apps, Technology /

There’s a lot of talk about mobile these days, especially about optimizing your site for mobile usage (or creating a native app). As Subscription Site Central has cautioned before, you should examine your analytics before making any decision to optimize your site for mobile viewing. But even if you’ve decided that your site or publication doesn’t need a mobile presence, you should probably be optimizing your emails for mobile viewing. That’s because more and more Americans are viewing…

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