Day: October 4, 2012

Sell Your Mobile and Tablet App Through Your Website, Not Just App Stores

One of the most frequent complaints from subscription sites selling iPad and iPhone apps is that Apple refuses to hand over any customer information — not an email address, not a credit card number, nothing. However, some publishers have found a way around this marketing dilemma. Publishers that promote and sell “digital” subscriptions through their website, like Strategy + Business, are able to capture customer data when subscribers pay through their site. Apple (and Google) will then…

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Strategy+Business Turns Free Web Content into Revenue-Generating Apps

Business Media and Publishing, Case Studies, News, Product Development, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Business Marketing / Subscription Insider

Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!

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Insight to drive subscription growth

October 4, 2012

Sell Your Mobile and Tablet App Through Your Website, Not Just App Stores

Strategy+Business Turns Free Web Content into Revenue-Generating Apps

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