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GenomeWeb Upsells Site Licenses With Clever 3-User Trial

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GenomeWeb started off with a paid trial for single users, but then converted it into a 3-user trial, thereby turning every trial-taker into a site license prospect. Publisher/COO Greg Anderson spoke to us about the site's clever conversion process, as well as the site's multi-title pricing strategy. This is a great Case Study for anyone trying to increase its site license sales, especially B2B sites .

Company Profile Founded: 1997 as BioInformatics. Later changed to GenomeWeb. No. of Publica...

 

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